Birò Share Platform
Boosted by a growing digital economy, car sharing has become a relevant economic trend that offers new business opportunities. Estrima addressed this trend, designing the latest generation of its electric vehicle Birò to be shared easily with private users, semi-public communities, or the public, offering a new revenue stream to Birò owners and fleet managers. No key exchanges are necessary—a smartphone is all that is needed. From 2015 to 2017, I headed the development of this first-of-its-kind car-sharing platform, Birò Share, coordinating product management and a multi-disciplinary team of technology and service partners to ensure alignment on the product roadmap and build a superior user experience. I was in charge of defining the platform architecture and making primary UX and UI design decisions. I also collaborated with a law firm to write the platform’s terms and conditions regulating all parties involved. Together with a brand agency, we developed compelling online and offline marketing materials for the launch of Birò Share, including a motion graphics video explaining how it works and its benefits. After testing the service in select cities, updates to the platform now allow international scalability.