Birò Rental Services
Birò is an eco-friendly, smart, and practical way to move which is why a growing number of car rental companies across Europe started their businesses with this vehicle or added it to their fleets. It enables tourists to sightsee and discover cities. Biròs equipped with Wi-Fi allow customers to connect to social media through their smartphones and share their experience live. Rental packages that include iPads with preset guided tours in several languages show and describe city highlights such as monuments, statues, and historical streets. Through built-in GPS, photos, videos, and key facts pop up as the vehicle approaches the attraction. Vehicles supplied with cameras film and record the landscape and capture the driver’s and passenger’s reaction, enriching customers’ experiences. These geotagged recordings are provided to the customers to relive those moments at home and share them with friends. For these projects, my responsibilities included the performance of market research, the supervision of design for rental stores and fleet wraps, the development of dedicated collateral materials, and support of rental partners with marketing activities for the launch of these services, such as promotional paid ads and media outreach.