Birò PR & Social Media
Since the launch of Birò, diverse local, national, and international publications have featured the electric vehicle, including sectors outside the industry such as fashion (i.e., Marie Claire, GQ, and Vanity Fair). Working closely with an external PR strategist, we ensured a positive public presence and high-quality coverage. From press releases about the company and product updates to media pitches targeting both primary and secondary audiences, we secured over 200 articles a year in top-tier online and offline media. We established strong ongoing relationships with relevant publishers and journalists, providing exclusive company news and a unique perspective within the e-mobility industry. I managed the media kit, coordinated test drives, and engaged with journalists and influencers. For the launch of the first removable battery on a 4-wheeled vehicle, we organized an international press conference at the Starhotels E.c.ho. of Milan. Mario Boselli, ex-president of The National Chamber for Italian Fashion, and Renzo Rosso, founder of the clothing empire Diesel, whose family holding company formerly owned a 30% share in Estrima, were in attendance. The press conference created a buzz, with over 50 newspapers, magazines, and news stations covering the revolutionary removable battery system.