EVBox acquisition campaigns
To bolster awareness of EVBox in North America, we ran a series of nationwide Google Ads that helped drive traffic to our website. Featuring new product releases and lucrative funding opportunities in key territories, we developed segment-focused campaigns that reached highly targeted audiences (i.e., independent site owners). We created a series of social ads and blog posts for these automated campaigns. Downloadable materials included rebate one-pagers, sector-specific educational eBooks, and an EV charging revenue calculator. Through these cohesive efforts, which focused on the top and mid-funnel of the customer journey, we increased EVBox’s pipeline and generated a YoY triple-digit increase in website and branded traffic in addition to quality MQLs within key verticals.