Birò Collateral Materials
At Estrima, the main goal of the collateral materials was to convey the complete freedom Birò provides. All photographs were shot in Milan and inspired by the world of running and contemporary sports photography. We used guerrilla-style production to capture the essence of movement and daily life. The pop color palette expresses the carefree mood of this personal commuter and the modern iconographic system clearly summarizes its main features. Titles and text are concise and successfully describe the benefits of driving a small EV in urban areas. I briefed the brand agency and oversaw the development of all assets, ensuring consistency, relevance, and effectiveness. The rebrand resulted in a communication style that was simple, unconventional, and inspirational. The “Drive small, Think big” concept engaged key audiences by representing their values. Driving Birò means proudly prioritizing functionality, style, fun, and zero emissions. With Birò, they live by their values and actively motivate change.
• Photography: Mattia Balsamini
• Brand identity & Art direction: Studio Idee Materia