Management
November 14th, 2016 | Management, Projects

Car Sharing

The phenomenon of preferring access to transportation over ownership is increasing and it is representative of a desire for a practical, flexible and convenient mode of living. Worldwide, car sharing vehicles are projected to grow from 170,000 today ...

April 18th, 2016 | Management, Projects

Product Management

“Marketing” is not only advertising or promotion. Developing a strong brand and producing revenue while efficiently managing costs can only be achieved by properly mixing and executing the Four (or more) Ps of Marketing. Early-stage companies ...

March 31st, 2016 | Management, Projects

Fairs

Birò has participated in diverse fairs, including international motor shows which draw over half a million visitors such as Bologna Motor Show and Eicma motorcycle show. Trade fairs are where we examine the market, conduct business, cultivate our ...

March 31st, 2016 | Management, Projects

Advertising

Advertising is part of Estrima’s promotion mix to raise awareness about Birò and communicate its ability to sustainably save time and money while commuting. Since the company’s early-stage, advertising is key for promoting the vehicle as a ...

May 16th, 2015 | Management, Projects

Press & PR

Since the launch of Birò, the press has paid close attention to the vehicle and its distinctive features. Many newspapers, magazines, tv channels and radio stations have discussed the innovative concept behind Birò and its smart eco-mobility ...

May 13th, 2015 | Management, Projects

Events & Co-Marketing

Thanks to its unique design and green soul, Birò catches people’s attention. Its 360-degree transparent surfaces offer an effective way to advertise at any location. With Birò you can get closer to the target audience, including low emission ...

May 3rd, 2015 | Management, Projects

Business Development

Conceived in 2008, Estrima’s vision is to improve the quality of transportation in cities, where it is becoming more difficult to move freely and find parking spaces. This is what inspired the company’s birth. Estrima utilized the know-how of ...

April 19th, 2015 | Management, Projects

Branding System

Quoting entrepreneur.com, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you ...

April 12th, 2015 | Management, Projects

Rental Services

Birò is an eco-friendly, smart and practical way to move which is why many car rental companies use the vehicle. It enables both tourists to sightsee and discover cities and commuters to travel easily while saving time and money. Across Europe, ...

April 6th, 2015 | Management, Projects

Video: Birò – I’m Easy.

The rebranding of Birò, which was implemented three years ago, included the development of a new product video. The video illustrates Birò’s strengths in a simple, fun and well-crafted manner, catching the target group’s attention. Birò is a ...

March 29th, 2015 | Management, Projects

Collateral Materials

A coordinated mix of tools can support sales and increase customer confidence. Effective content, messaging and design that reflects the marketing strategy is essential for enhancing the brand and positively impacting current and potential ...

March 28th, 2015 | Management, Projects

Stores

According to research conducted by McKinsey & Company, more than one-third of customers would consider buying a car online while 80% of customers underscore the continuing importance of dealers. In this context, collaboration between dealers and ...

March 18th, 2015 | Management, Projects

Web & Social Media

Almost 90% of automobile customers use dealers or producer websites in the early steps of their decision making journey, looking up information online before consulting a seller. Starting from their websites, producers and dealers have to ...