December 27th, 2016

Shot on iPhone 6S: when an adv campaign becomes a world photo exhibit

Last year Apple launched the successful “Shot on iPhone 6″ campaign to highlight the camera’s potential for the new generation of iPhones. The campaign, which included a range of subjects, from landscapes to close-ups, was a true success, winning one of the top prizes at the Cannes Grand Prix Festival 2015. Apple rebooted the campaign this past June, featuring 53 new images, taken with the iPhone 6S by 41 different ...

October 8th, 2016

Millennials, the We, Now, and More generation

A study, conducted by Nielsen on a sample of over 30,000 online consumers in more than 60 countries, shows the social and buying attitudes of Millennials. The infographic helps us understand more about this digital and community-driven generation. WE GENERATION Millennials, born between 1980 and 1997, represent 24% of the global population. They usually have a limited buying power but their statistical relevance is able ...

August 7th, 2016

Eataly: life is too short to settle for just one marketplace in New York City

When I read that Eataly was opening a new location in Manhattan, I could not think of a better way for an Italian marketer living in New York City to start his own blog than by talking about the business of Italian food. Eataly is opening, on August 11, its second Italian marketplace in Manhattan, in the Westfield World Trade Center complex. The first 50,000 square-foot Eataly, which opened in 2010 near Madison Square Park, ...