Gianpaolo Casciano_About Picture_2 

Hi!

I am Gian, a Marketing and Brand Manager, based in New York City.

Born in Northeastern Italy to Italian art teachers, I grew up eating Italian food and studying Madonna col Bambino, so spaghetti and creativity are part of my DNA. My visual creativity evolved during university when I was awarded first place at the International Mediterranean Creativity Prize. This event led me to study graphic design which has enabled me to turn my intangible ideas into effective messages. While studying, I gained valuable experience at design and communications agencies where I quickly understood why “creativity without strategy is called ‘art.’” From there I decided to further develop and enforce my strategic thinking. After completing my Bachelor’s in Communication Sciences at the University of Trieste, I went on to earn a Master’s in International Marketing and Communications at the Ca’ Foscari University of Venice, where I focused on the creation and management of successful brand strategies.

Since 2009, I have worked as the Marketing and Brand Manager at Estrima, a company based in the Venice area that manufactures and markets Birò, the first 100% electric 4-wheel vehicle with a removable battery. I have had the opportunity to manage innovative projects during an exciting turning point for the transportation industry, due to the birth and development of car sharing services and a growing demand for sustainable, smart and connected vehicles. In 2015 I moved to New York to share my life with my American wife who has quickly become fluent in the language of Italian gestures.

On this side of the Atlantic, I try to take advantage of the best that the boot-shaped peninsula has to offer. You are likely to find me thinking about which type of pasta goes better with my sauce, playing the right-winger on a soccer field and enjoying the dark side of an espresso. Travel is my greatest passion, so I love to visit new places and enjoy nature. Curiosity and the desire to explore rarely leave my side. A fan of good design and innovative business ideas with equal enthusiasm, I am always gathering inspiration whether it is at the nearest exhibit or through online research.

Here you will find projects that I have been involved in to date as well as marketing, innovation and design news that I found interesting, so please feel free to kick off your shoes and browse my digital space, maybe in the company of a good Italian wine.

Whether you are interested in collaborating, or just want to find out more, I would love to hear from you.

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Gian

 

 

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